//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sales promotion"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Retail outlet"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
Retail outlet
178
Ladengeschäft
175
Consumer behaviour
67
Konsumentenverhalten
67
Einzelhandel
37
Retail trade
37
Ladengestaltung
26
Store design
26
Brand management
16
Markenführung
16
Verkaufsförderung
16
Deutschland
15
Germany
15
Marketing management
12
Marketingmanagement
12
Online retailing
12
Online-Handel
12
Kaufentscheidung
11
Purchase decision
11
Food retailing
10
Lebensmitteleinzelhandel
10
Beziehungsmarketing
9
Customer satisfaction
9
Kundenzufriedenheit
9
Relationship marketing
9
USA
9
United States
9
Market research
8
Marktforschung
8
Theorie
8
Theory
8
Luxury goods
7
Luxusgüter
7
Perception
7
Wahrnehmung
7
Advertising effects
6
Dienstleistungsqualität
6
Einkaufsverhalten
6
Experiment
6
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
6
Book section
6
Language
All
English
12
German
4
Author
All
Horstmann, Felix
2
Aykaç, Ömer Sezai
1
Ballantine, Paul W.
1
Battenfeld, Dirk
1
Behe, Bridget K.
1
Bradlow, Eric T.
1
Chandon, Pierre
1
Duarte Silveira, Paulo
1
Engilbertsson, Halldor
1
Fernandez, R. Thomas
1
Ferrucci, Luca
1
Fon Sim Ong
1
Foxall, Gordon R.
1
Galamba Marreiros, Cristina
1
Gigliotti, Marina
1
Gröppel-Klein, Andrea
1
Grünblatt, Martin
1
Helfgen, Jennifer
1
Huddleston, Patricia
1
Hutchinson, J. W.
1
Johnen, Marius
1
Kok Wei Khong
1
Kotschi, Bernd
1
Lingenfelder, Michael
1
Md. Nor Othman
1
Minahan, Stella
1
Möhlenbruch, Dirk
1
Olbrich, Rainer
1
Parsons, Andrew G.
1
Pereira, Inês
1
Phillips, Megan
1
Rizzi, Francesco
1
Runfola, Andrea
1
Schnittka, Oliver
1
Syuhaily Osman
1
Tauberger, Jörg
1
Valdimar Sigurdsson
1
Veludo-de-Oliveira, Tania Modesto
1
Wilkinson, Helene J.
1
Yilmaz, Aykut
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Consumer behavior analysis : (a) rational approach to consumer choice
1
Dienstleistungsnetzwerke
1
Improving marketing strategies for private label products
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of Islamic marketing : JIMA
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
The journal of applied business research
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
2
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
Saved in:
5
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
6
Win-Win-Win? : Interaktion von Konsumgüterindustrie, Handel und Konsumenten bei der Gestaltung von POS-Promotions
Gröppel-Klein, Andrea
;
Helfgen, Jennifer
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 567-587)
.
2015
Persistent link: https://www.econbiz.de/10010532541
Saved in:
7
POS-Marketing-Verbesserung durch die Integration von Dienstleistern in die Hersteller-Handels-Zusammenarbeit am Beispiel von Display-Promotions
Horstmann, Felix
;
Lingenfelder, Michael
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 541-566)
.
2015
Persistent link: https://www.econbiz.de/10010532543
Saved in:
8
Competing for attention with in-store promotions
Phillips, Megan
;
Parsons, Andrew G.
;
Wilkinson, Helene J.
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 141-146
Persistent link: https://www.econbiz.de/10011348311
Saved in:
9
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
Saved in:
10
Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->