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~subject:"Social network"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Online-Werbung"
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Social network
Online-Marketing
7,980
Internet marketing
7,964
Social Web
4,080
Social web
4,080
Consumer behaviour
3,520
Konsumentenverhalten
3,520
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1,534
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1,534
Online retailing
1,485
Online-Handel
1,485
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1,418
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1,418
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1,304
E-commerce
1,300
Advertising
1,245
Werbung
1,225
Brand management
1,185
Markenführung
1,185
Beziehungsmarketing
1,124
Relationship marketing
1,124
Social media
798
Markenimage
772
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771
social media
762
Internet
694
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615
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591
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591
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427
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392
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392
Facebook
366
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361
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346
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346
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Sabatini, Fabio
8
Antoci, Angelo
4
Sarracino, Francesco
4
Antoniadis, Ioannis
3
Dolatabadi, Hossein Rezaei
3
Drennan, Judy
3
Klepek, Martin
3
Nobre, Helena
3
Park, Joohyung
3
Sanayei, Ali
3
Sokolova, Karina
3
Zhang, Yuchi
3
Aggarwal, Rohit
2
Bhandari, Ravneet Singh
2
Bilgihan, Anil
2
Blazheska, Daliborka
2
Bonelli, Laura
2
Burtch, Gordon
2
Buttle, Francis A.
2
Buxmann, Peter
2
Carley, Kathleen M.
2
Chung, Te-Lin
2
Conte, Francesca
2
Gramatnikovski, Sashko
2
Groeger, Lars
2
Göttel, Vincent
2
Hall-Phillips, Adrienne
2
Hinz, Oliver
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hong, Yili
2
James, Tabitha L.
2
Jiménez-Martínez, Antonio
2
Ju, Yong
2
Kane, Gerald C.
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Juran
2
Komodromos, Marcos
2
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2
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Journal of business research : JBR
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Business horizons
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Technological forecasting & social change : an international journal
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing communications
5
Electronic markets : the international journal on networked business
4
Global business review
4
Information technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Psychology & marketing
4
Computational & mathematical organization theory
3
EERI research paper series
3
European research studies
3
International journal of Indian culture and business management
3
International journal of accounting and information management
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
425
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31
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40
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425
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31
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
32
I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Chung, Jaeyeon
;
Ding, Yu
;
Kalra, Ajay
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 683-703
Persistent link: https://www.econbiz.de/10014444182
Saved in:
33
Social network sites and competition : a tale of YouTube, 2005-2015
Newaz, Md Tarique
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 225-242
Persistent link: https://www.econbiz.de/10014456730
Saved in:
34
Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
35
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
36
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
37
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
38
Social media analytics in tourism : a review and agenda for future research
Mukhopadhyay, Shameek
;
Jain, Tinu
;
Modgil, Sachin
; …
- In:
Benchmarking : an international journal
30
(
2023
)
9
,
pp. 3725-3750
Persistent link: https://www.econbiz.de/10014502502
Saved in:
39
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
40
From strangers to friends : tie formations and online activities in an evolving social network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 329-354
Persistent link: https://www.econbiz.de/10014233896
Saved in:
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