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~subject:"Sponsoring"
~subject:"Sportmarketing"
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Search: subject_exact:"Freizeitbekleidung"
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Sponsoring
Sportmarketing
Sportbekleidung
57
Sportswear
57
Consumer behaviour
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18
USA
15
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15
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12
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Afthinos, Yanni D.
1
Argue, Evan
1
Backhaus, Christof
1
Chadwick, Simon
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Chalip, Laurence Hilmond
1
Evanschitzky, Heiner
1
Gloria Wu, D.
1
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of marketing management : MM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
Saved in:
2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
4
An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Afthinos, Yanni D.
;
Nassis, Pantelis
;
Theodorakis, …
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003937865
Saved in:
5
Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri
;
Argue, Evan
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10003937873
Saved in:
6
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
7
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
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