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~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Werbewirkung
7,598
Advertising effects
7,594
Werbung
3,650
Advertising
3,640
Consumer behaviour
3,448
Konsumentenverhalten
3,448
Online-Marketing
2,040
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2,036
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1,101
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956
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947
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496
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488
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469
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445
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444
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444
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437
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435
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435
Werbepsychologie
397
Psychology of advertising
394
Fernsehwerbung
364
Television advertising
364
Zielgruppe
358
Target group
354
advertising
335
Experiment
309
Wahrnehmung
258
Viral marketing
257
Virales Marketing
257
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German
52
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Marwitz, Christian
6
Woisetschläger, David
6
Breuer, Christoph
5
Mazodier, Marc
5
Nufer, Gerd
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Rumpf, Christopher
4
Astous, Alain d'
3
Dudzik, Thade
3
Evans, Nathaniel J.
3
Gröppel-Klein, Andrea
3
Huh, Jisu
3
Leng, Ho Keat
3
Nitschke, Axel
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Backhaus, Christof
2
Chandon, Jean-Louis
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Dreisbach, Jan
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Herrmann, Jean-Luc
2
Huber, Frank
2
Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Pfeuffer, Alexander
2
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Fachhochschule Reutlingen / European School of Business
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
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ECONIS (ZBW)
202
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11
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
12
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
13
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
14
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
15
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
16
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
17
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
18
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
19
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
20
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
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