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Search: subject_exact:"Cause-related marketing"
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Sponsorship
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Cause-related marketing
406
Cause-Related Marketing
387
Consumer behaviour
241
Konsumentenverhalten
240
Marketing management
152
Marketingmanagement
152
Corporate social responsibility
126
Corporate Social Responsibility
121
cause-related marketing
87
Relationship marketing
81
Beziehungsmarketing
80
Fundraising
61
Brand management
51
Markenführung
51
Werbewirkung
44
Advertising effects
42
Brand image
37
Markenimage
37
USA
31
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31
Advertising
29
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26
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26
corporate social responsibility
25
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23
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23
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21
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20
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Germany
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Altruism
19
Altruismus
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Cause Related Marketing
19
Emotion
19
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19
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Chang, Chun-Tuan
2
Cheng, Zhao-Hong
2
Coleman, Joshua T.
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Monle
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Samu, Sridhar
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Wymer, Walter
2
Ahn, Sungsook
1
Ali, Muhammad
1
Amato, Christie H.
1
Amato, Louis
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ferraro, Rosellina
1
Folse, Judith Anne Garretson
1
Giannoulakis, Chrysostomos
1
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1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of business ethics : JOBE
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of Business Ethics
1
Journal of advertising
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Managing sport business : an introduction
1
Pakistan journal of commerce and social sciences
1
Research papers / Birkbeck Sport Business Centre
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business strategy
1
The journal of product & brand management
1
The journal of services marketing
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
45
RePEc
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
7
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
8
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
9
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
10
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
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