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~subject:"Sponsorship"
~type_genre:"Article in journal"
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Search: subject_exact:"Automobilsport"
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Sponsorship
Motorsport
79
USA
30
United States
30
Professional sports
22
Profisport
22
Sponsoring
19
Sportmarketing
19
Sports marketing
19
Sport event
18
Sportveranstaltung
18
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
7
Relationship marketing
7
Event marketing
5
Event-Marketing
5
Marketing management
5
Marketingmanagement
5
Sport organization
5
Sportorganisation
5
Advertising effects
4
Firm performance
4
NASCAR
4
Technischer Fortschritt
4
Technological change
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Werbewirkung
4
Advertising
3
Australia
3
Australien
3
Automotive industry
3
Big event
3
Brand image
3
Competition
3
Extensive form game
3
Extensives Spiel
3
Großveranstaltung
3
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Article
18
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1
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Article in journal
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19
Hochschulschrift
6
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4
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3
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3
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2
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2
Collection of articles of several authors
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1
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English
19
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DeGaris, Larry
4
Cobbs, Joe B.
3
Jensen, Jonathan A.
3
Cobbs, Joe
2
Groothuis, Peter Andrew
2
Kinney, Lance
2
Tyler, B. David
2
Albano, Benjamin
1
Beasley, Fred
1
Beissel, Adam S.
1
Braunstein, Jessica R.
1
Chan, Kwong
1
Depken, Craig A.
1
Dodds, Mark
1
Eddy, Terry
1
Evans, Zachary
1
Fidahic, Fedja
1
Gill, Matthew
1
Gilson, Richard L.
1
Groothuis, Jana D.
1
Hylton, Melissa
1
Levin, Aron M.
1
McDaniel, Stephen R.
1
Newman, Joshua I.
1
O'Connell, Jim
1
O'Roark, J. Brian
1
O'Rourke, Patrick K.
1
Rines, Simon
1
Rotthoff, Kurt W.
1
Rotthoff, Kurt William
1
Schredelseker, Klaus
1
Wood, William C.
1
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International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
5
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Applied economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sports economics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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1
An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
Saved in:
2
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
3
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
4
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
5
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
6
Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
7
Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew
;
Groothuis, Jana D.
;
Rotthoff, …
- In:
Journal of sports economics
12
(
2011
)
5
,
pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
Saved in:
8
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.
;
Kinney, Lance
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
Saved in:
9
Stock market reactions and Formula One performance
Schredelseker, Klaus
;
Fidahic, Fedja
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 305-313
Persistent link: https://www.econbiz.de/10009297069
Saved in:
10
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
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