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~subject:"Television"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Mediennutzung"
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Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Is OTT video a substitute for TV? : policy insights from cord-cutting
Malone, Jacob B.
;
Nevo, Aviv
;
Nolan, Zachary
;
Williams, …
- In:
The review of economics and statistics
105
(
2023
)
6
,
pp. 1615-1623
Persistent link: https://www.econbiz.de/10014462494
Saved in:
3
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
4
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
Detecting falsification in a television audience measurement panel survey
Sharma, Sharan
;
Elliott, Michael R.
- In:
International journal of market research
62
(
2020
)
4
,
pp. 432-448
Persistent link: https://www.econbiz.de/10012308945
Saved in:
8
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
9
Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.
;
Pérez, Levi
- In:
Journal of behavioral and experimental economics
78
(
2019
),
pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
Saved in:
10
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
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