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Health marketing quarterly
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
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ECONIS (ZBW)
141
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1
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
2
The gender gap in self-promotion
Exley, Christine L.
;
Kessler, Judd B.
-
2019
Persistent link: https://www.econbiz.de/10012128937
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
5
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 836-881
Persistent link: https://www.econbiz.de/10012109388
Saved in:
6
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
7
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
8
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
9
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
10
Challenges to replication and iteration in field experiments : evidence from two direct mail shots
Bowers, Jake
;
Higgins, Nathaniel
;
Karlan, Dean
;
Tulman, …
- In:
The American economic review
107
(
2017
)
5
,
pp. 462-465
Persistent link: https://www.econbiz.de/10011785886
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