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~subject:"Unterhaltungselektronik-Industrie"
~type_genre:"Fallstudie"
~type_genre:"Firmeninformation"
~type_genre:"Graue Literatur"
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Unterhaltungselektronik-Industrie
Fernsehgerät
23
Television set
23
Consumer electronics industry
8
China
4
Deutschland
4
Germany
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USA
4
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1999-2002
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Armutsbekämpfung
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Brand management
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Glowik, Mario
2
Bald, Thorsten
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Beuttenmuller, Paul
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Dertinger, Heiko
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Fetscherin, Marc
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Fischer, Martin H.
1
Heim, Andreas
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Khomate, Mongkhol
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Kindervater, Jürgen
1
Kriengkrai Techakanont
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Li, Jiahong
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Lu, Weihang
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Mao, Yunshi
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
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ECONIS (ZBW)
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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario
-
2016
-
2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
Saved in:
2
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
3
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
4
Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Glowik, Mario
-
2009
Persistent link: https://www.econbiz.de/10003453197
Saved in:
5
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
Saved in:
6
Ökonomische Determinanten für die Entwicklung des Fernseh-Endgerätemarktes in der Bundesrepublik Deutschland bis 1985
Fischer, Martin H.
-
1998
Persistent link: https://www.econbiz.de/10000992142
Saved in:
7
An analysis of subcontracting system and technology transfer in the Thai television industry
Kriengkrai Techakanont
-
1997
Persistent link: https://www.econbiz.de/10000976247
Saved in:
8
Industrial development : a case study of Thai television industry
Khomate, Mongkhol
-
1997
Persistent link: https://www.econbiz.de/10000976248
Saved in:
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