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~subject:"Verkaufspersonal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"promotions"
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Verkaufspersonal
Sales promotion
1,191
Verkaufsförderung
1,191
Consumer behaviour
689
Konsumentenverhalten
689
Preismanagement
252
Pricing strategy
252
Einzelhandel
211
Retail trade
211
Advertising effects
135
Werbewirkung
135
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125
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124
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118
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118
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111
Online retailing
111
Online-Handel
111
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110
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104
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104
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103
Online-Marketing
103
Beziehungsmarketing
102
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102
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94
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94
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89
Rebate
89
Promotions
68
Kundenbindungsprogramm
65
Low-cost strategy
65
Loyalty program
65
Niedrigpreisstrategie
65
Ladengestaltung
63
Store design
63
promotions
63
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60
Verkauf
59
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57
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56
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Aufsatz in Zeitschrift
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56
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Malshe, Avinash
4
Honeycutt, Earl D.
3
Johnson, Jeff S.
3
Alavi, Sascha
2
Cheng, T. C. E.
2
Friend, Scott B.
2
Habel, Johannes
2
Lam, Son K.
2
Mantrala, Murali K.
2
Sridhar, Shrihari
2
Viio, Paul
2
Zhang, Mingyang
2
Ahearne, Michael
1
Akbari, Mohsen
1
Albers, Sönke
1
Assaf, A. Georges
1
Attia, Ashraf M.
1
Badrinarayanan, Vishag
1
Bakharev, Volodymyr V.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bogomolova, Svetlana
1
Boles, James S.
1
Burnett, Melissa S.
1
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1
Bush, Victoria D.
1
Caruso, William
1
Cohen, Justin
1
Corsi, Armando
1
Cron, William L.
1
Cross, James
1
Cummins, Shannon
1
Curasi, Carolyn Folkman
1
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of personal selling & sales management : JPSSM
5
Journal of retailing and consumer services
3
The journal of business & industrial marketing
3
International journal of logistics : research and applications
2
Journal of business-to-business marketing
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
European journal of operational research : EJOR
1
European retail research
1
International journal of business policy and economics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing education : JME
1
Journal of personal selling & sales management : JPSSM
1
Journal of promotion management : JPM
1
Journal of service research
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Middle East journal of management : MEJM
1
Review of managerial science : RMS
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
56
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1
Do customer discounts affect frontline employees?
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Herzog, Walter
- In:
Journal of service research
24
(
2021
)
3
,
pp. 390-404
Persistent link: https://www.econbiz.de/10012592945
Saved in:
2
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
3
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
4
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
5
Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.
;
Redler, Jörn
;
Pagel, Sven
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
Saved in:
6
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
7
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
8
Teaching integrated digital prospecting in the advanced sales course
Fyles, J. James
;
Guy, Bonnie S.
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 429-443
Persistent link: https://www.econbiz.de/10014319621
Saved in:
9
Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
Saved in:
10
Brushing up on time-honored sales skills to excel in tomorrow's environment
Razmak, Jamil
;
Pitzel, Joseph William
;
Belanger, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10014227494
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