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~subject:"Verkaufspersonal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Business-to-business marketing"
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Verkaufspersonal
B-to-B-Marketing
493
Business-to-business marketing
493
Lieferantenmanagement
99
Supplier relationship management
99
Deutschland
69
Germany
69
Beziehungsmarketing
61
Relationship marketing
61
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55
Marketingmanagement
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Theory
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46
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46
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Customer value
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Handbook of business-to-business marketing
6
The Oxford handbook of strategic sales and sales management
2
Brand the Future : systematische Markenentwicklung im B2B
1
Context and semantics for knowledge management : technologies for personal productivity
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation in pricing : contemporary theories and best practices
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Oxford handbooks
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1
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
3
Verkäuferentwicklung als Erfolgshebel
Karbe, Joachim
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 175-190)
.
2017
Persistent link: https://www.econbiz.de/10011565760
Saved in:
4
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
5
The impact of the Internet on B2B sales force size and structure
Mantrala, Murali K.
;
Albers, Sönke
- In:
Handbook of business-to-business marketing
,
(pp. 539-559)
.
2012
Persistent link: https://www.econbiz.de/10009500120
Saved in:
6
Building a winning sales force in B2B markets : a managerial perspective
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Handbook of business-to-business marketing
,
(pp. 521-538)
.
2012
Persistent link: https://www.econbiz.de/10009500123
Saved in:
7
Sales force performance : a typology and future research priorities
Ahearne, Michael
;
Lam, Son K.
- In:
Handbook of business-to-business marketing
,
(pp. 496-520)
.
2012
Persistent link: https://www.econbiz.de/10009500124
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8
Sales force compensation : research insights and research potential
Coughlan, Anne T.
;
Joseph, Kissan
- In:
Handbook of business-to-business marketing
,
(pp. 473-495)
.
2012
Persistent link: https://www.econbiz.de/10009500125
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9
Boundary work and customer connectivity in B2B front lines
Singh, Jagdip
;
Marinova, Detelina
;
Brown, Steven P.
- In:
Handbook of business-to-business marketing
,
(pp. 433-455)
.
2012
Persistent link: https://www.econbiz.de/10009500134
Saved in:
10
Salesperson effectiveness : a behavioral perspective
Bradford, Kevin
;
Weitz, Barton A.
- In:
Handbook of business-to-business marketing
,
(pp. 417-432)
.
2012
Persistent link: https://www.econbiz.de/10009500136
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