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~subject:"Vertriebsweg"
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Vertriebsweg
Niche marketing strategy
415
Nischenstrategie
415
Theorie
48
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48
Innovation
47
Consumer behaviour
46
Konsumentenverhalten
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Choi, Jeonghye
1
Hammervoll, Trond
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Hess, Thomas
1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Kumar, Anuj
1
Mahnke, Rolf
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Mann, Florian
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International journal of globalisation and small business : IJGSB
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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1
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
2
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
3
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
4
Find your niches : a guide for managing intermedia effects among content distribution channels
Mann, Florian
;
Mahnke, Rolf
;
Hess, Thomas
- In:
JMM : the international journal on media management
14
(
2012
)
4
,
pp. 251-278
Persistent link: https://www.econbiz.de/10009709681
Saved in:
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