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~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Online-Marketing
7,748
Internet marketing
7,745
Social Web
4,108
Social web
4,108
Consumer behaviour
3,590
Konsumentenverhalten
3,590
Advertising effects
1,507
Werbewirkung
1,507
Online retailing
1,496
Online-Handel
1,496
Virales Marketing
1,421
E-commerce
1,250
Electronic Commerce
1,249
Advertising
1,221
Brand management
1,209
Markenführung
1,209
Werbung
1,200
Beziehungsmarketing
1,155
Relationship marketing
1,155
Social media
816
Brand image
780
Markenimage
780
social media
762
Internet
628
Website
606
Marketing management
604
Marketingmanagement
604
Soziales Netzwerk
420
Social network
419
Brand
370
Facebook
354
Markenartikel
352
Search engine
339
Suchmaschine
339
Confidence
337
Vertrauen
337
Customer satisfaction
326
Kundenzufriedenheit
326
USA
318
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994
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118
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1,420
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1
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Article in journal
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1,421
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76
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76
Graue Literatur
34
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27
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27
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22
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1,417
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4
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Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Mariani, Marcello M.
7
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Xiang, Zheng
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Sparks, Beverley
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Law, Rob
4
Liang, Sai
4
Liu, Yong
4
Malthouse, Edward C.
4
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Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
24
Journal of management information systems : JMIS
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
International journal of advertising : the review of marketing communications
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of consumer studies
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
1,421
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231
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231
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
232
Customer experience management in capsule hotels : a content analysis of guest online review
Olorunsola, Victor Oluwafemi
;
Saydam, Mehmet Bahri
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2462-2483
Persistent link: https://www.econbiz.de/10014446445
Saved in:
233
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
234
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
235
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
236
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
237
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
238
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
239
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
240
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
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