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~subject:"Web 2.0-Technologien"
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Search: subject:"Social Web"
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Web 2.0-Technologien
Social Web
19,943
Social web
19,910
Online-Marketing
5,761
Internet marketing
5,671
Konsumentenverhalten
4,482
Consumer behaviour
4,480
Soziales Netzwerk
2,415
Social network
2,249
Viral marketing
2,154
Virales Marketing
2,154
Beziehungsmarketing
2,005
Relationship marketing
2,003
Electronic Commerce
1,816
Markenführung
1,756
Brand management
1,754
E-commerce
1,732
Web 2.0 technologies
1,731
Social media
1,675
social media
1,589
Online-Handel
1,388
Online retailing
1,386
Digitalisierung
1,380
Internet
1,357
Digitization
1,343
Markenimage
965
Brand image
960
Wissensmanagement
900
Knowledge management
871
Öffentlichkeitsarbeit
852
Deutschland
847
Customer integration
840
Kundenintegration
840
Digital platform
839
Digitale Plattform
837
Public relations
827
Germany
820
Marketingmanagement
686
Social Media
684
Marketing management
680
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Undetermined
357
Free
222
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Article
1,207
Book / Working Paper
523
Type of publication (narrower categories)
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Article in journal
646
Aufsatz in Zeitschrift
646
Aufsatz im Buch
569
Book section
569
Case study
117
Fallstudie
117
Graue Literatur
78
Non-commercial literature
78
Hochschulschrift
74
Collection of articles of several authors
62
Sammelwerk
62
Thesis
58
Working Paper
58
Arbeitspapier
57
Ratgeber
53
Guidebook
50
Aufsatzsammlung
27
Lehrbuch
15
Konferenzschrift
14
Textbook
13
Conference paper
12
Conference proceedings
12
Konferenzbeitrag
12
Collection of articles written by one author
7
Forschungsbericht
7
Sammlung
7
Glossar enthalten
6
Glossary included
6
Handbook
4
Handbuch
4
Elektronischer Datenträger
2
Fallstudiensammlung
2
Interview
2
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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1
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1
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English
1,178
German
552
French
5
Polish
1
Author
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Richter, Alexander
15
Koch, Michael
12
Tochtermann, Klaus
12
Kummer, Michael E.
8
Smolnik, Stefan
8
Stocker, Alexander
8
Klamma, Ralf
7
Klinke, Sigbert
7
Riemer, Kai
7
Scott, David Meerman
7
Möslein, Kathrin
6
Hai-Jew, Shalin
5
Kane, Gerald C.
5
Pleil, Thomas
5
Singh, Param Vir
5
Stieglitz, Stefan
5
Ahmad, Taleb
4
Besch, Markus
4
Bianchi, Francesco
4
Buhse, Willms
4
Bullinger-Hoffmann, Angelika C.
4
Cao, Yiwei
4
Cong, Lin William
4
Ehms, Karsten
4
Fait, Monica
4
Fernández-Cardador, Pedro
4
Giorgidze, George
4
Gretzel, Ulrike
4
Grothe, Martin
4
Halatchliyski, Iassen
4
Halligan, Brian
4
He, Zhiguo
4
Hernández-García, Ángel
4
Iglesias-Pradas, Santiago
4
Kaiser, Stephan
4
Kind, Thilo
4
Komus, Ayelt
4
Kreutzer, Ralf T.
4
Kung, Howard
4
Land, Karl-Heinz
4
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Springer Fachmedien Wiesbaden
12
IGI Global
11
Technische Universität Dresden
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Gesellschaft für Personalführung
2
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
2
Haufe-Lexware GmbH & Co. KG
2
I-KNOW <7, 2007, Graz>
2
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
2
Information Resources Management Association
2
National Bureau of Economic Research
2
OECD
2
RWTH Aachen
2
Springer International Publishing
2
TRIPLE-I <2007, Graz>
2
Verlag Dr. Kovač
2
B & S Siebenhaar Verlag OHG
1
BIS <11, 2008, Innsbruck>
1
BITKOM Servicegesellschaft
1
Campus Verlag
1
Christian Rieck <Firma>
1
Competence Center Information Systems & Services
1
CoreMedia AG <Hamburg>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Fachhochschule Reutlingen / European School of Business
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Hochschule der Medien
1
Hochschule für Technik und Wirtschaft Berlin
1
I-KNOW <8, 2008, Graz>
1
I-MEDIA <2, 2008, Graz>
1
I-SEMANTICS <6, 2010, Graz>
1
Initiative Gesundheit & Arbeit
1
Karlsruher Institut für Technologie
1
KnowTech <15, 2013, Hanau>
1
Logos Verlag Berlin
1
Organisation for Economic Co-operation and Development
1
Shaker Verlag
1
Société Française des Sciences de l'Information et de la Communication
1
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HMD : Praxis der Wirtschaftsinformatik
25
SpringerLink / Bücher
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Psychology & marketing
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Social Software in Unternehmen
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Journal of organizational computing and electronic commerce
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public choice
9
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Long range planning : LRP ; international journal of strategic management
6
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ECONIS (ZBW)
1,729
EconStor
1
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21
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21
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
22
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
23
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
24
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
25
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
26
The use of enterprise social media and its disparate effects on the social connectivity of globally dispersed workers
Kim, Heewon
;
Pilny, Andrew
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 420-438
Persistent link: https://www.econbiz.de/10014229020
Saved in:
27
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
28
The impact of social media use on organisational performance through knowledge management
Sampaio, Gabriel Gonçalves
;
Behr, Ariel
;
Medeiros, …
- In:
International journal of knowledge management studies : …
14
(
2023
)
3
,
pp. 307-332
Persistent link: https://www.econbiz.de/10014320082
Saved in:
29
Linking enterprise social media use, trust and knowledge sharing : paradoxical roles of communication transparency and personal blogging
Masood, Ayesha
;
Zhang, Qingyu
;
Ali, Moazzam
;
Cappiello, …
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 1056-1085
Persistent link: https://www.econbiz.de/10014289197
Saved in:
30
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
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