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~subject:"Werbung"
~type_genre:"Article in journal"
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Werbung
Fernsehwerbung
456
Television advertising
456
Advertising effects
261
Werbewirkung
261
Consumer behaviour
111
Konsumentenverhalten
111
USA
102
United States
102
Advertising
99
Internet marketing
82
Online-Marketing
82
Media usage
49
Mediennutzung
49
Children
47
Fernsehprogramm
47
Kinder
47
Television
47
Television programme
47
Fernsehen
43
Brand management
37
Markenführung
37
Target group
34
Zielgruppe
34
Sport event
31
Sportveranstaltung
31
advertising
26
Product Placement
25
Product placement
25
Theorie
23
Theory
23
Hörfunkwerbung
21
Radio advertising
21
Brand image
20
Markenimage
20
Emotion
19
television
18
India
17
Indien
17
Marketing management
17
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Article
95
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Article in journal
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95
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
11
Working Paper
11
Hochschulschrift
7
Thesis
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Aufsatz im Buch
4
Book section
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Collection of articles of several authors
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95
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Bellman, Steven
4
Varan, Duane
4
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Wilbur, Kenneth C.
3
Bakir, Aysen
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Dens, Nathalie
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schweidel, David A.
2
Verhellen, Yann
2
Wooley, Brooke
2
Yang, Joonhyuk
2
Abhishek
1
Ahn, Jungsun
1
Aitken, Robert
1
Akcay, Okan
1
Allan, David
1
Auty, Susan
1
Balachander, Subramanian
1
Ballings, Michel
1
Basuroy, Suman
1
Beales, J. Howard
1
Becker, Maren
1
Beckert, Johannes
1
Berkmann, Manuel
1
Bertolotti, Mauro
1
Bharadwaj, Neeraj
1
Boutsouki, Christina
1
Brasel, S. Adam
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
7
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
International journal of consumer studies
2
Journal of advertising research
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Harvard business review : HBR
1
IIMB management review
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
95
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
3
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
4
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
5
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
6
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
7
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
8
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
9
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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