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consumer behaviour
Brand management
16,841
Markenführung
16,812
Consumer behaviour
11,225
Konsumentenverhalten
11,224
Markenimage
10,730
Brand image
10,551
Markenartikel
8,092
Brand
7,964
Relationship marketing
3,200
Beziehungsmarketing
3,196
Sustainable product
2,438
Öko-Produkt
2,438
Deutschland
2,228
Markenpolitik
2,210
Social Web
2,138
Social web
2,136
Germany
2,100
Online-Marketing
1,896
Theorie
1,891
Theory
1,888
Internet marketing
1,876
Marketingmanagement
1,822
Marketing management
1,794
Werbewirkung
1,734
Advertising effects
1,713
USA
1,496
United States
1,481
Handelsmarke
1,290
Marketing
1,286
Markenrecht
1,242
Trademark law
1,238
Store brand
1,212
Luxury goods
1,168
Luxusgüter
1,167
Werbung
1,148
Advertising
1,098
Corporate reputation
1,085
Firmenimage
1,083
Herkunftsbezeichnung
1,062
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10
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Alves, Helena Margarida
2
Bosah, Genevieve
2
Brooksworth, Frederica
2
Carvalho, Aida
2
Luth, Maren
2
Mogaji, Emmanuel
2
Muruganantham, G.
2
Rajagopal
2
Rajagopal, Ananya
2
Santos, Vasco
2
Sousa, Bruno
2
Spiller, Achim
2
Valeri, Marco
2
Vieceli, Julian
2
Vrontis, Demetris
2
A. Patiar
1
Adeola, Ogechi
1
Aghdaie, Fathollah Amiri
1
Ahuja, Yukti
1
Alcauter, Sarael
1
Alemão, Clarisse
1
Alguacil, M.
1
Ambroise, Laure
1
Antonovica, Arta
1
Arikan, Esra
1
Arroyo, Laura
1
Arroyo, Pilar
1
Ascui, Francisco
1
Ashton, Ann Suwaree
1
Babiak, Katherine
1
Baker, Bradley J.
1
Ball, Joan P.
1
Barber, Nelson
1
Barrios, Fernando
1
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1
Benabou, Djilali
1
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1
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1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of social entrepreneurship and innovation : IJSEI
3
Palgrave Studies of Marketing in Emerging Economies
3
The journal of product & brand management
3
International journal of business and globalisation : IJBG
2
International journal of business innovation and research : IJBIR
2
International journal of public sector performance management : IJPSPM
2
International journal of services technology and management
2
Journal of business economics and management
2
The journal of brand management : an international journal
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Anadolu University Journal of Social Sciences
1
DBA Africa management review
1
DBS business review : an international academic collaboration
1
Economic analysis : EA
1
Economic research
1
Economics and policy of energy and the environment
1
Entrepreneurial business and economics review : EBER
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
German Journal of Agricultural Economics
1
Global business & economics review
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Business Performance Management
1
International Journal of Electronic Finance
1
International Journal of Revenue Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of applied management science : IJAMS
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of business innovation and research
1
International journal of business performance management : IJBPM
1
International journal of consumer studies
1
International journal of foresight and innovation policy : IJFIP
1
International journal of integrated supply management : IJISM
1
International journal of intelligent enterprise
1
International journal of management concepts and philosophy : IJMCP
1
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ECONIS (ZBW)
71
RePEc
12
BASE
4
EconStor
3
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1
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date (oldest first)
1
The effects of
brand
equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
Farmer-owned
brand
purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
3
Eliciting emotional attachment : Jordan
brand
and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
4
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Encouraging
brand
attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
6
Advancing understanding of individual-level
brand
management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
7
Digital consumer-based branding among football clubs : determinants of
brand
loyalty and purchase intention towards green
brand
extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Impact of electronic word-of-mouth on
brand
relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
9
The mediating role of
brand
experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
10
Contested brands : how antagonistic market actors disrupt
brand
meanings
Dietrich, Daniel
-
2020
Persistent link: https://www.econbiz.de/10013440275
Saved in:
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