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~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Advertising media
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Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
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2
Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in new formats and media : current research and implications for marketers
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
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1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
E-marketing ; Vol. 2
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurship, growth and economic integration : a linkage
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
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1
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1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
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1
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1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Integrated marketing communication
1
Kulturmarketing
1
Management and innovation in the media industry
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
3
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
4
Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.
;
Arumsari, R. Y.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 105-108)
.
2020
Persistent link: https://www.econbiz.de/10012259370
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5
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
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6
Second screen advertising : a typology of multiscreening
Segijn, Claire M.
- In:
Advertising in new formats and media : current research …
,
(pp. 77-96)
.
2016
Persistent link: https://www.econbiz.de/10011473402
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7
Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
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8
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
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9
Modeling synergies in cross-media strategies : on-line and off-line media
Suklan, Jana
;
Žabkar, Vesna
- In:
The changing roles of advertising : [extended versions …
,
(pp. 159-171)
.
2013
Persistent link: https://www.econbiz.de/10009773039
Saved in:
10
Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
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