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Search: subject_exact:"Unternehmensmarke"
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Brand architecture
381
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381
Brand management
283
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Balmer, John M. T.
31
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Merrilees, Bill
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Miller, Dale
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Chen, Weifeng
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Balmer, John M.T.
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Mingione, Michela
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Sharifah Faridah Syed Alwi
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Dev, Chekitan S.
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The journal of brand management : an international journal
56
European journal of marketing : EJM
25
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of retailing and consumer services
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Manual of international marketing
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Family business review : journal of the Family Firm Institute
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Health marketing quarterly
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International journal of hospitality management
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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Journal of business ethics : JOBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
381
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41
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
42
Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.
;
Koukpaki, Adebayo Serge Francois
; …
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
Saved in:
43
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
44
Cultural congruity and extensions of corporate heritage brands : an empirical analysis of time-honored brands in China
Zhou, Luyang
;
Hui, Michael K.
;
Zhou, Lianxi
;
Li, Shengxiao
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013413180
Saved in:
45
Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian
;
Böttgen, Marion
- In:
Journal of business strategies
39
(
2022
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013455565
Saved in:
46
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
47
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
48
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
49
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
50
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
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