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~type_genre:"Amtsdruckschrift"
~type_genre:"Reprint"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
9
Deutschland
9
Germany
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
USA
7
United States
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
Customer service
3
Dienstleistungssektor
3
EU countries
3
EU-Staaten
3
KMU
3
Kundenservice
3
Marketing theory
3
Marketingtheorie
3
Quality management
3
Qualitätsmanagement
3
SME
3
Service industry
3
Vertrauen
3
Berlin
2
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Article
39
Book / Working Paper
22
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1
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Amtsdruckschrift
Reprint
Article in journal
14,663
Aufsatz in Zeitschrift
14,663
Aufsatz im Buch
3,381
Book section
3,381
Hochschulschrift
1,450
Thesis
1,198
Graue Literatur
1,045
Non-commercial literature
1,045
Arbeitspapier
654
Working Paper
654
Collection of articles of several authors
551
Sammelwerk
551
Case study
445
Fallstudie
445
Aufsatzsammlung
370
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
143
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133
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133
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
101
Conference proceedings
70
Collection of articles written by one author
54
Sammlung
54
Interview
27
Glossar enthalten
24
Glossary included
24
Article
22
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
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15
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English
52
German
9
Italian
1
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Grönroos, Christian
4
Görgmaier, Dietmar
3
Baron, Steve
2
Fournier, Susan
2
Almquist, Eric
1
Baker, Jeff
1
Ballantine, Bruce
1
Batista, Luciano C.
1
Bengtsson, Anders
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chen, Peter P.
1
Cheng, T. C. E.
1
Cunningham, Colleen
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Dienel, Hans-Liudger
1
Downing, Steve
1
Duff, Angus
1
Dwyer, F. R.
1
Düben, Ansgar
1
East, Robert
1
Eid, Riyad
1
Ewing, Michael
1
Fang, Shyh-Rong
1
Finne, Åke
1
Frees, Joseph W.
1
Fu, Frank Q.
1
Gassenheimer, Jule B.
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Guo, Xin
1
Gwinner, Kevin P.
1
Hair, Mario
1
Halstead, Diane
1
Hennig-Thurau, Thorsten
1
Heskett, James L.
1
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1
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USA / General Accounting Office
3
Arbeitsgemeinschaft Kommunaler Versorgungsunternehmen zur Förderung Rationeller, Sparsamer und Umweltschonender Energieverwendung und Rationeller Wasserverwendung
1
Bargeldsymposium <1., 2012, Frankfurt am Main>
1
Bayern / Staatsministerium für Wirtschaft, Verkehr und Technologie
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Berlin / Senatsverwaltung für Wirtschaft und Technologie
1
Business Decisions Limited <Royal Tunbridge Wells>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsch-Niederländisch-Österreichischer Unternehmerinnentag Neue Märkte und Qualitätsoffensive <1996, Gotha>
1
Deutsche Bundesbank
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Fachtagung Neue Wettbewerbsmärkte - Chancen für Kommunale Energiedienstleistungen <1997, Wiesbaden>
1
Harvard Graduate School of Business Administration
1
Hessen / Ministerium für Umwelt, Energie, Jugend, Familie und Gesundheit
1
Institut für Kommunale Wirtschaft und Umweltplanung <Wiesbaden>
1
Istituto Nazionale di Statistica
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
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Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Reihe Tagungsberichte / Thüringer Staatskanzlei
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Wirtschaftsforum Berlin / Wirtschaftsforum Berlin
2
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
EUR
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Famiglia e società
1
Harvard business review : HBR
1
Information systems development
1
Innovation papers
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
1
Schriftenreihe des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz / A
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
1
Unemployment insurance occasional paper : UIOP
1
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ECONIS (ZBW)
62
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1
Bargeldsymposium der Deutschen Bundesbank 2012
2013
-
Stand: Juli 2013
Persistent link: https://www.econbiz.de/10010471239
Saved in:
2
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
3
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
4
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
5
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
6
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
7
Data warehouse design to support customer relationship management analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
8
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
9
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
10
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
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