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~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Mediennutzung"
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Media-Perspektiven
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5
International journal on media management : JMM
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Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
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Journal of sports economics
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Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ZEW discussion papers
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Information systems frontiers : ISF ; a journal of research and innovation
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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SpringerLink / Bücher
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ECONIS (ZBW)
871
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31
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
32
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
33
Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption
Kim, Danny D. E.
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10014234943
Saved in:
34
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
35
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
36
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
37
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
38
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
Saved in:
39
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
40
Private sector data for understanding public behaviors in crisis : the case of COVID-19 in Sweden
Wetter, Erik
;
Rosengren, Sara
;
Törn, Fredrik
-
2020
-
Version 1.1
Persistent link: https://www.econbiz.de/10012200929
Saved in:
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