//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
235
Werbeträger
235
Advertising effects
78
Werbewirkung
78
Advertising
54
Werbung
54
Advertising planning
50
Werbeplanung
50
USA
34
United States
34
Consumer behaviour
31
Konsumentenverhalten
31
Online-Marketing
29
Internet marketing
28
Communication media
24
Kommunikationsmedien
24
Deutschland
21
Germany
21
Media industries
21
Mediensektor
21
Marketing management
20
Marketingmanagement
20
Theorie
18
Theory
18
Brand management
15
Markenführung
15
Target group
15
Zielgruppe
15
Media usage
14
Mediennutzung
14
Celebrity endorsement
13
Celebrity-Werbung
13
Brand image
11
Markenimage
11
Printwerbung
10
Print advertising
9
Brand
8
Internet
8
Markenartikel
8
Marketing
8
more ...
less ...
Online availability
All
Undetermined
29
Free
17
Type of publication
All
Article
219
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
139
Book section
81
Graue Literatur
40
Non-commercial literature
40
Arbeitspapier
21
Hochschulschrift
19
Collection of articles of several authors
10
Sammelwerk
10
Case study
9
Fallstudie
9
Ratgeber
9
Thesis
9
Lehrbuch
8
Textbook
7
Guidebook
6
Market information
6
Marktinformation
6
Statistik
6
Dissertation u.a. Prüfungsschriften
5
Handbook
5
Handbuch
5
Statistics
5
Aufsatzsammlung
4
Glossar enthalten
4
Glossary included
4
Konferenzschrift
4
Conference proceedings
3
Mehrbändiges Werk
3
Multi-volume publication
3
Wörterbuch
3
Annual report
2
Conference paper
2
Jahresbericht
2
Bibliografie enthalten
1
Bibliography included
1
Datensammlung
1
more ...
less ...
Language
All
English
169
German
72
Author
All
Budzinski, Oliver
4
Eisend, Martin
4
Lindstädt-Dreusicke, Nadine
4
Engel, Dirk
3
Esch, Franz-Rudolf
3
Pusler, Michael
3
Schweiger, Günter
3
Segijn, Claire M.
3
Barros, Pedro Pita
2
Brasel, S. Adam
2
Bruhn, Manfred
2
Chang, Chingching
2
Dabic, Marina
2
Dahlén, Micael
2
Erdogan, B. Zafer
2
Franz, Gerhard
2
Gierl, Heribert
2
Jürgens, Alexander
2
Kerbache, Laoucine
2
Klucharev, Vasily
2
Knoll, Silke
2
Koslow, Scott
2
Lee, Janghyuk
2
Malthouse, Edward C.
2
Martí-Parreño, José
2
Micu, Camelia C.
2
Pagel, Sven
2
Pelsmacker, Patrick de
2
Pepels, Werner
2
Rijpkema, Mark
2
Roth, Simone
2
Sarstedt, Marko
2
Schultz, Don E.
2
Schwaiger, Manfred
2
Seldon, Barry J.
2
Smidts, Ale
2
Smit, Gitty
2
Stallen, Mirre
2
Steffenhagen, Hartwig
2
Streich, Michael
2
more ...
less ...
Institution
All
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
Published in...
All
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
more ...
less ...
Source
All
ECONIS (ZBW)
241
Showing
1
-
10
of
241
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
3
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
4
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
5
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
6
Sind die Tage der gedruckten Prospekte gezählt?
Engel, Dirk
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10014246642
Saved in:
7
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
8
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
9
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
10
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->