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~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
612
Store brand
611
Consumer behaviour
348
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348
Brand management
318
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318
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272
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Dekimpe, Marnik G.
10
Martos-Partal, Mercedes
10
Geyskens, Inge
9
Yagüe Guillén, María Jésus
9
Diallo, Mbaye Fall
8
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8
Rubio Benito, Natalia
8
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7
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7
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6
González-Benito, Óscar
6
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6
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6
Lévy Mangin, Jean-Pierre
6
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
Réquillart, Vincent
4
Sattler, Henrik
4
Ter Braak, Anne
4
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3
Boyle, Peter J.
3
Bruhn, Manfred
3
Chaniotakis, Ioannis E.
3
Cliquet, Gérard
3
Duan, Yongrui
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Tschechische Republik / Ministerstvo Zemědělství
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Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
European journal of operational research : EJOR
11
Handelsforschung
10
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
The journal of brand management : an international journal
7
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7
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6
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6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
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Applied economics
5
Applied economics letters
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Australasian marketing journal
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European retail research
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European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The IUP journal of brand management : IJBRM
4
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4
American journal of agricultural economics
3
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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ECONIS (ZBW)
612
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91
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612
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91
Editorial: special issue on the National Brand & Private Label Marketing Conference 2014
Martínez-López, Francisco J.
;
Brown, James R.
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012431714
Saved in:
92
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
93
The moderating effect of average wage and number of stores on private label market share : a hierarchical linear model analysis
Mao, Zhixin
;
Duan, Yongrui
;
Yao, Yuliang
;
Huo, Jiazhen
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502678
Saved in:
94
Private labels and national brands : the case of India
Puri, Sandeep
;
Qamar, Anam
;
Goyal, Shalki
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10012505879
Saved in:
95
Managing competitive levers in a collaborative distribution channel
Bolandifar, Ehsan
;
Chen, Zhong
;
Zhu, Kaijie
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1031-1042
Persistent link: https://www.econbiz.de/10012533800
Saved in:
96
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
97
New product introduction success for private label products compared to branded by product category
Salnikova, Ekaterina
;
Baglione, Stephen L.
;
Stanton, John L.
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012607601
Saved in:
98
Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha
;
Saha, Subrata
;
Sanyal, Shamindra Nath
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
Saved in:
99
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
100
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
Saved in:
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