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Niche marketing strategy
222
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ECONIS (ZBW)
222
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71
Niche experiments with alternative powertrain technologies : the case of electric city-buses in Europe
Borghei, Benny
;
Magnusson, Thomas
- In:
International journal of automotive technology and …
16
(
2016
)
3
,
pp. 274-300
Persistent link: https://www.econbiz.de/10011660416
Saved in:
72
A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.
;
Shaout, Adnan K.
;
Tyankov, Zhivko V.
- In:
International journal of enterprise information systems …
12
(
2016
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
Saved in:
73
Does the long tail really favor small publishers?
Peltier, Stéphanie
;
Benhamou, Françoise
;
Touré, Mamoudou
- In:
Journal of cultural economics
40
(
2016
)
4
,
pp. 393-412
Persistent link: https://www.econbiz.de/10011711331
Saved in:
74
How can Taiwan create a niche in Asia's cruise tourism industry?
Chen, Chun-An
- In:
Tourism management : research, policies, practice
55
(
2016
),
pp. 173-183
Persistent link: https://www.econbiz.de/10011496341
Saved in:
75
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
76
Assessing the potential for niche market development to contribute to farmers' livelihoods and agrobiodiversity conservation : insights from the finger millet case study in Nepal
Pallante, Giacomo
;
Drucker, Adam G.
;
Sthapit, Sajal
- In:
Ecological economics : the transdisciplinary journal of …
130
(
2016
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011630673
Saved in:
77
The entrepreneurial role within a global firm operating in a niche market
Alonso, Abel Duarte
- In:
European business review : EBR ; the official journal …
28
(
2016
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10011557485
Saved in:
78
Long tails in the tourism industry : towards knowledge intensive service suppliers
Longhi, Christian
;
Rochhia, Sylvie
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011541333
Saved in:
79
Smart cities from scratch? : a socio-technical perspective
Carvalho, Luís
- In:
Cambridge journal of regions economy and society
8
(
2015
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011417921
Saved in:
80
Identification of segments for overseas tourists playing golf in spain : a latent class approach
Ramírez-Hurtado, José M.
;
Berbel-Pineda, Juan M.
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 652-680
Persistent link: https://www.econbiz.de/10011349949
Saved in:
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