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~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject_exact:"Advertising strategy"
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Advertising planning
291
Werbeplanung
291
Advertising effects
101
Werbewirkung
101
Advertising
64
Werbung
64
Consumer behaviour
43
Konsumentenverhalten
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31
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23
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21
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18
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18
Psychology of advertising
16
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16
Werbepsychologie
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14
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Markenartikel
13
Preismanagement
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Pricing strategy
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Großbritannien
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International marketing
10
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9
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Gierl, Heribert
6
Cheong, Yunjae
4
Kim, Kihan
4
Naik, Prasad A.
4
Esch, Franz-Rudolf
3
Fulgoni, Gian
3
Gou, Qinglong
3
Koncz, Julia
3
Koslow, Scott
3
Pelsmacker, Patrick de
3
Steffenhagen, Hartwig
3
Anderson, Simon P.
2
Bhatnagar, Namita
2
Brunner, Christian Boris
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
Dahlén, Micael
2
Dens, Nathalie
2
Fairlie, Robin
2
Folse, Judith Anne Garretson
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Goertz, Susanne
2
Grant, Ian
2
Halkias, Georgios
2
Heo, Jun
2
Huang, Zhimin
2
Ishigaki, Hiroaki
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Kokkinaki, Flora
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Mantrala, Murali K.
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Martin, Brett A. S.
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Martín Herrán, Guiomar
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McKay-Nesbitt, Jane
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McLeod, Charlotte
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Peters, Kay
2
Petty, Ross D.
2
Reid, Leonard N.
2
Rossiter, John R.
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Schimmelpfennig, Christian
2
Schultz, Don E.
2
Shen, Fuyuan
2
Sigué, Simon Pierre
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Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Journal of business research : JBR
7
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Akzente
3
European journal of operational research : EJOR
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
The Rand journal of economics
3
The journal of industrial economics
3
Applied economics
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
2
International journal of production economics
2
JMM : the international journal on media management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
2
Journal of fashion marketing and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
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ECONIS (ZBW)
301
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
3
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
Saved in:
6
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
7
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
8
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
9
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
10
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
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