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~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
~type_genre:"Interview"
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Search: subject_exact:"Customer lifetime value"
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Customer value
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Handbook of research on customer equity in marketing
14
Creating and managing superior customer value
11
Innovation in pricing : contemporary theories and best practices
11
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
5
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Dienstleistungscontrolling
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Kellogg on marketing
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
Strategic value management : a dynamic perspective
3
The Routledge handbook of service research insights and ideas
3
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Customer Experience : Forum Dienstleistungsmanagement
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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From Little's law to marketing science : essays in honor of John D.C. Little
2
Handbook of strategic account management : a comprehensive resource
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Luxury marketing : a challenge for theory and practice
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing-mix strategies - product strategy and promotion strategy
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The Oxford handbook of strategic sales and sales management
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The handbook of marketing research : uses, misuses, and future advances
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The power of one : gaining business value from personalization technologies
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
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Visionary pricing : reflections and advances in honor of Dan Nimer
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ECONIS (ZBW)
309
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41
The relationship between travel motives and customer value among wellness tourists
Damijanić, Ana Težak
;
Luk, Ninoslav
- In:
Co-creation and well-being in tourism
,
(pp. 19-32)
.
2017
Persistent link: https://www.econbiz.de/10012208340
Saved in:
42
Customer value perception : understanding customer response to company's CSR initiatives
Annan-Diab, Fatima
;
Jensen, Barbara
- In:
The dynamics of corporate social responsibility : a …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10011596546
Saved in:
43
Wertorientierte Ausrichtung der Neukundengewinnung
Kirchner, Jens
- In:
Effektives Customer Relationship Management : …
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011599192
Saved in:
44
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
45
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
46
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
47
Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition
Abe, Makoto
- In:
From Little's law to marketing science : essays in …
,
(pp. 127-160)
.
2016
Persistent link: https://www.econbiz.de/10011436074
Saved in:
48
Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori
;
Akutsu, Satoshi
;
Ono, Joji
- In:
Global perspectives on service science: Japan
,
(pp. 31-47)
.
2016
Persistent link: https://www.econbiz.de/10011487594
Saved in:
49
In search of crowdfunding business models
Assadi, Djamchid
- In:
Strategic approaches to successful crowdfunding
,
(pp. 1-33)
.
2016
Persistent link: https://www.econbiz.de/10011459285
Saved in:
50
Creating information-based customer value with service systems in retailing
Rintamäki, Timo
;
Mitronen, Lasse
- In:
Service systems science
,
(pp. 145-162)
.
2016
Persistent link: https://www.econbiz.de/10011578972
Saved in:
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