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~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Customer integration
685
Kundenintegration
685
Innovation management
164
Innovationsmanagement
164
Beziehungsmarketing
149
Relationship marketing
149
Social Web
141
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141
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88
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36
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34
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29
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29
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25
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24
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23
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22
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679
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Büttgen, Marion
9
Piller, Frank T.
9
Reichwald, Ralf
9
Herstatt, Cornelius
7
Jacob, Frank
6
Bruhn, Manfred
5
Edvardsson, Bo
5
Franke, Nikolaus
5
Walcher, Dominik
5
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4
Fantapié Altobelli, Claudia
4
Fließ, Sabine
4
Freiling, Jörg
4
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4
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4
Ihl, Christoph
4
Kleinaltenkamp, Michael
4
Möslein, Kathrin
4
Steinhoff, Fee
4
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3
Bilgram, Volker
3
Bilstein, Nicola
3
Cova, Bernard
3
De Jong, Jeroen P. J.
3
Gustafsson, Anders
3
Hadwich, Karsten
3
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3
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3
Kahnert, Daniel
3
Lang, Alexander
3
Leimeister, Jan Marco
3
Lettl, Christopher
3
Lüthje, Christian
3
Maas, Peter
3
Menez, Raphael
3
Reckenfelderbäumer, Martin
3
Sebastiani, Roberta
3
Siems, Florian
3
Stauss, Bernd
3
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3
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Revolutionizing innovation : users, communities, and open innovation
16
Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
12
Customer engagement marketing
10
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
9
Perspectives on user innovaton
9
Innovating for trust
8
Frameworks of IT prosumption for business development
7
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
7
Involving customers in new service development
6
Kundenintegration & Customer Empowerment
6
Contemporary issues in social media marketing
5
Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
5
Exploring the rise of fandom in contemporary consumer culture
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovating in practice : perspectives and experiences
5
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
5
Strategic market creation : a new perspective on marketing and innovation management
5
An introduction to industrial service design
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
4
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
4
Kundenintegration 2.0
4
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
4
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
4
Mass customization for personalized communication environments : integrating human factors
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Business organizations and collaborative web : practices, strategies and patterns
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Evolution of innovation management : trends in an international context
3
From customer retention to a holistic stakeholder management system : living a vision
3
Gesellschaftliches Lernen und Nachhaltigkeit
3
Handbook of innovation in public services
3
Handbook of innovation indicators and measurement
3
Handbook of research on new product development
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
3
Information technology and product development
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ECONIS (ZBW)
685
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1
Multi-vortex tornado blueprint for disruptive global co-creation (inspired by EUvsVirus)
Nechkoska, Renata Petrevska
;
Gonzalez, Antonia Caro
; …
- In:
Facilitation in Complexity : From Creation to …
,
(pp. 307-362)
.
2023
Persistent link: https://www.econbiz.de/10013534586
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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3
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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4
Innovation capacities and living labs in Europe : a competency-based approach derived from a systematic literature review
Bary, Raphaël
;
Morel, Laure
;
Labouheure, Valentine
- In:
European Perspectives on Innovation Management
,
(pp. 343-369)
.
2024
Persistent link: https://www.econbiz.de/10014447696
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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7
The government as an effectual stakeholder in the entrepreneurial co-creation of markets for emerging technologies : the case of Rocket Lab
Mumford, Jonathan van
;
Mumford, Peter John
- In:
A research agenda for international entrepreneurship
,
(pp. 165-194)
.
2023
Persistent link: https://www.econbiz.de/10014477739
Saved in:
8
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
9
Measuring the use of design thinking and co-creation for innovation
Jørgensen Nordli, Anne
;
Gesierich, Stefanie
- In:
Handbook of innovation indicators and measurement
,
(pp. 342-362)
.
2023
Persistent link: https://www.econbiz.de/10014427471
Saved in:
10
Household innovation : its nature, measurement, applications and outlook
De Jong, Jeroen P. J.
;
Hippel, Eric von
- In:
Handbook of innovation indicators and measurement
,
(pp. 136-157)
.
2023
Persistent link: https://www.econbiz.de/10014416130
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