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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
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Search: subject:"event marketing"
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Event marketing
512
Event-Marketing
511
Consumer behaviour
197
Konsumentenverhalten
197
Sport event
132
Sportveranstaltung
132
Big event
112
Großveranstaltung
112
Tourism
88
Tourismus
87
Beziehungsmarketing
79
Relationship marketing
79
Customer satisfaction
78
Kundenzufriedenheit
78
Holiday behaviour
74
Urlaubsverhalten
74
Tourism marketing
62
Tourismusmarketing
62
Brand management
60
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58
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52
Veranstaltung
50
Brand image
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Markenimage
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Sport
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USA
42
United States
42
Dienstleistungsqualität
38
Service quality
38
Destination management
36
Destinationsmanagement
36
Emotion
34
Experiential marketing
32
Marketing management
32
Marketingmanagement
32
Sponsoring
32
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Aufsatz in Zeitschrift
Bibliography included
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Aufsatz im Buch
365
Book section
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Collection of articles of several authors
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Sammelwerk
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Fairley, Sheranne
11
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6
Schmitt, Bernd
5
Drengner, Jan
4
Lacey, Russell
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
3
Cai, Liping A.
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Filo, Kevin
3
Funk, Daniel C.
3
Jahn, Steffen
3
Kim, Jong-hyeong
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Krishen, Anjala S.
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Kwiatkowski, Grzegorz
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Lee, Woojin
3
Li, Mimi
3
Lovegrove, Hannah
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Moital, Miguel
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Page, Stephen J.
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Schnitzer, Martin
3
Shobeiri, Saeed
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Suh, Eunju
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Tyler, B. David
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Van Niekerk, Mathilda
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Walker, Matthew
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Williams, Alistair
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Armbrecht, John
2
Barajas, Angel
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
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Tourism management : research, policies, practice
30
International journal of event and festival management
25
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Journal of business research : JBR
17
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
Sport management review
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
African journal of business and economic research : AJBER
3
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing
3
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ECONIS (ZBW)
518
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518
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The development of Kansei-based work events scale
Nor Hafizah Ibrahim
;
Zafir Khan Mohamed Makhbul
;
Ayob, …
- In:
The South East Asian journal of management
17
(
2023
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10014261287
Saved in:
4
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
7
How affective evaluation and tourist type impact
event
marketing
outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
8
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
9
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
10
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
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