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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: person:"Tucker, Catherine"
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Internet marketing
23
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Aufsatz in Zeitschrift
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Tucker, Catherine
61
Goldfarb, Avi
17
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8
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6
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6
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ECONIS (ZBW)
61
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1
Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers
Neumann, Nico
;
Tucker, Catherine
;
Subramanyam, Kumar
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 519-571
Persistent link: https://www.econbiz.de/10014458489
Saved in:
2
Conducting research in marketing with quasi-experiments
Goldfarb, Avi
;
Tucker, Catherine
;
Wang, Yanwen
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013258834
Saved in:
3
Scaling smart contracts via layer-2 technologies : some empirical evidence
Cong, Lin William
;
Hui, Xiang
;
Tucker, Catherine
;
Zhou, …
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7306-7316
Persistent link: https://www.econbiz.de/10014444126
Saved in:
4
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
5
Privacy regulation and barriers to public health
Buckman, Joseph R.
;
Adjerid, Idris
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 342-350
Persistent link: https://www.econbiz.de/10014289137
Saved in:
6
Product quality and performance in the internet age : evidence from creationist-friendly curriculum
Sen, Ananya
;
Tucker, Catherine
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 211-229
Persistent link: https://www.econbiz.de/10012801860
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
Saved in:
10
Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
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