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~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
11
Services marketing
11
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4
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3
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3
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13.10.1995
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Marketing-Symposium <1995, Haigerloch>
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Digital challenges and strategies in a pandemic world
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
11
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Understanding artificial intelligence in service during the post pandemic period
Tuğer, Ahmet T.
- In:
Digital challenges and strategies in a pandemic world
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013361544
Saved in:
3
Live demonstrations as means of services marketing and brand communication towards security authorities
Bourdache, Kaci
;
Aro, Mari
- In:
Conference proceedings trends in business communication 2016
,
(pp. 3-10)
.
2017
Persistent link: https://www.econbiz.de/10011619553
Saved in:
4
A typology of customer-to-customer interaction and its implications for excellence in service provision
Sá, Patrícia Moura
;
Amorim, Marlene
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1183-1193
Persistent link: https://www.econbiz.de/10011778140
Saved in:
5
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Service marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664322
Saved in:
8
Marketing usług profesjonalnych : współpraca na konkurencyjnym rynku usług profesjonalnych
Rogoziński, Kazimierz
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001664436
Saved in:
9
Handbuch Dienstleistungs-Marketing
Meyer, Anton
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000971953
Saved in:
10
Herausforderungen für das Marketing in Forschung und Lehre : Dokumentation des Marketing-Symposiums anläßlich des 20jährigen Jubiläums des Lehrstuhls für Absatzwirtschaft der Unive...
Hörschgen, Hans
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000942099
Saved in:
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