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Search: subject:"Relationship marketing"
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Subject
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Relationship marketing
133
Beziehungsmarketing
132
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Markenimage
12
Social Web
12
Social web
12
Confidence
11
Vertrauen
11
B-to-B-Marketing
9
Business-to-business marketing
9
Brand
8
Customer retention
8
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Bank
6
Customer loyalty
6
Innovation adoption
6
Innovationsakzeptanz
6
Loyalty
6
Quality management
6
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All
Undetermined
67
Free
14
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Article
128
Book / Working Paper
5
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Conference paper
Article in journal
14,663
Aufsatz in Zeitschrift
14,663
Aufsatz im Buch
3,379
Book section
3,379
Hochschulschrift
1,450
Thesis
1,198
Graue Literatur
1,045
Non-commercial literature
1,045
Arbeitspapier
654
Working Paper
654
Collection of articles of several authors
551
Sammelwerk
551
Case study
445
Fallstudie
445
Aufsatzsammlung
369
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
143
Konferenzbeitrag
133
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
101
Conference proceedings
70
Collection of articles written by one author
54
Sammlung
54
Reprint
47
Interview
27
Glossar enthalten
24
Glossary included
24
Article
22
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Amtsdruckschrift
15
Fallstudiensammlung
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English
123
German
9
Italian
1
Author
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Cassia, Fabio
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
M. S. Mahrinasari
2
Mangiaracina, Riccardo
2
Naudé, Peter
2
Rubio Benito, Natalia
2
Ruiz-Real, José Luis
2
Seghezzi, Arianna
2
Veloso, Mónica
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
A. Amran
1
Abosag, Ibrahim
1
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Al-Ghazali, Basheer Mohammed
1
Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
Alamsyah, A.
1
Alexandra, M. O.
1
Alif, M. Gunawan
1
Amorim, Marlene
1
Andersen, Henrik
1
Andersen, Kim Normann
1
Aritonang, R.
1
Ashraf, Sadia
1
Astuti, Rifelly Dewi
1
Aydın, Hatice
1
Balqiah, Tengku Ezni
1
Barić, Filip
1
Beduschi, Eliane Fátima Strapazzon
1
Bekdache, Salwa
1
Bera, Sasadhar
1
Berntzen, Lasse
1
Bertrandie, Laura
1
Bidmon, Sonja
1
Bin Mohammed Yusoff, Rosman
1
Borg, Susanne Wiatr
1
Both, Alina
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
10
The international review of retail, distribution and consumer research
8
Journal of business research : JBR
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Business horizons
4
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
4
Interdisciplinary management research XVI ; 1
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
International journal of economics and financial issues : IJEFI
3
Journal of marketing management : MM
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
South Asian journal of management : SAJM
3
The TQM journal : the international review of organizational improvement
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
Werbung für alle Sinne : multimodale Kommunikationsstrategien
2
AICEI proceedings
1
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Asian journal of business ethics : AJBE
1
Business process management journal
1
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
1
International journal of logistics : research and applications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
133
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31
Customers' continuance acceptance toward automated guided transportation
Indrawati
;
Nidya, P. A.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 81-84)
.
2020
Persistent link: https://www.econbiz.de/10012226065
Saved in:
32
Influence of perceived quality of mobile payment application towards loyalty
Sandyopasana, T. N.
;
Alif, M. Gunawan
- In:
Understanding digital industry : proceedings of the …
,
(pp. 163-167)
.
2020
Persistent link: https://www.econbiz.de/10012226340
Saved in:
33
Analysis of customer intention in adopting automated parcel station services
Sitorus, P. M. T.
;
Alexandra, M. O.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 172-175)
.
2020
Persistent link: https://www.econbiz.de/10012226342
Saved in:
34
The link of e-servqual & perceived justice of e-recovery to satisfaction & loyalty
Syafrizal, S.
;
Geni, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 316-319)
.
2020
Persistent link: https://www.econbiz.de/10012226548
Saved in:
35
Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.
;
Ong, J. W.
;
Yatim, N. M.
;
Yanan, H. A.
; …
- In:
Understanding digital industry : proceedings of the …
,
(pp. 354-357)
.
2020
Persistent link: https://www.econbiz.de/10012226592
Saved in:
36
Analyzing e-commerce customer experience using text mining : case study of Paperlust.Co
Alamsyah, A.
;
Ramadhani, D. P.
;
Saputra, M. A. A.
;
A. Amran
- In:
Digital economy for customer benefit and business …
,
(pp. 40-45)
.
2020
Persistent link: https://www.econbiz.de/10012227511
Saved in:
37
Der Aufbau von Kundenbeziehungen durch multimodale Vertrauensbildung im Internet am Beispiel von Tourismusdestinationen
Federspiel, Esther
;
Janoschka, Anja
;
Mohr, Seraina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 57-70)
.
2020
Persistent link: https://www.econbiz.de/10012271602
Saved in:
38
Olfaktorische Kommunikation als Instrument des
Relationship
Marketing
: eine interdisziplinäre Diskussion
Papen, Marie-Christin
;
Runkehl, Jens
;
Freiherr, Jessica
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 127-139)
.
2020
Persistent link: https://www.econbiz.de/10012271617
Saved in:
39
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
40
The significance of guest satisfaction measuring methods in the hotel sector
Horváth, Gergely
-
2020
Persistent link: https://www.econbiz.de/10012601617
Saved in:
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