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~subject:"Markenführung"
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Markenführung
Game theory
9
Spieltheorie
8
Brand management
6
Brand
5
Markenartikel
5
Distribution channel
4
Handelsmarke
4
Preismanagement
4
Pricing strategy
4
Store brand
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Vertriebsweg
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Marketing management
3
Marketingmanagement
3
Advertising
2
B-to-B-Marketing
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Business-to-business marketing
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Consumer behaviour
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Coordination mechanisms
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Einzelhandel
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Einzelhandelspreis
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Konsumentenverhalten
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Lieferantenmanagement
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Lieferkette
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Online retailing
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Online-Handel
2
Retail price
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Retail trade
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Supplier relationship management
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Supply chain
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Theorie
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Theory
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Werbung
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B2B marketing
1
B2B markets
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Brand competition
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Category Management
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Category management
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Channel distributions
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Competition
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Amrouche, Nawel
6
Yan, Ruiliang
3
Zaccour, Georges
3
Ben Rhouma, Tarek
1
Martín Herrán, Guiomar
1
Pei, Zhi
1
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International journal of production economics
2
Annals of operations research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
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1
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
2
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
3
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
4
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
5
A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Amrouche, Nawel
;
Zaccour, Georges
- In:
OR spectrum : quantitative approaches in management
31
(
2009
)
2
,
pp. 361-383
Persistent link: https://www.econbiz.de/10003805876
Saved in:
6
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
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