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Belch, Michael A.
22
Belch, George E.
16
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2
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International journal of advertising : the quarterly review of marketing communications
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1
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009527669
Saved in:
3
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2009
-
8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
Saved in:
4
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
5
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
6
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
7
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E
;
Belch, Michael A
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10010165500
Saved in:
8
The Future of Creativity In Advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010169600
Saved in:
9
Advertising and integrated communication
Belch, Michael A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773102
Saved in:
10
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
11
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004781985
Saved in:
12
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
Saved in:
13
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
Saved in:
14
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
1998
-
4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
Saved in:
15
Teen internet mavens: influence in family decision making
Belch, Michael A.
;
Krentler, Kathleen A.
; …
- In:
Journal of Business Research
58
(
2005
)
5
,
pp. 569-575
Persistent link: https://www.econbiz.de/10005473541
Saved in:
16
Teen internet mavens: influence in family decision making
Belch, Michael A.
;
Krentler, Kathleen A.
; …
- In:
Journal of business research : JBR
58
(
2005
)
5
,
pp. 569-575
Persistent link: https://www.econbiz.de/10006713929
Saved in:
17
F INFORMATION COMMERCE & TECHNOLOGY - Teen Internet mavens: Influence in family decision making Fc:140
Belch, Michael A.
;
Krentler, Kathleen A.
- In:
Operations research, Management science : OR MS ; the …
45
(
2005
)
6
,
pp. 701-702
Persistent link: https://www.econbiz.de/10006499668
Saved in:
18
Introduction to advertising and promotion management
Belch, George E.
;
Belch, Michael A.
-
1990
Persistent link: https://www.econbiz.de/10004092995
Saved in:
19
Parental and teenage child influences in family decision making
Belch, George E.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10001021724
Saved in:
20
Parental and teenage child influences in family decision making
Belch, George E.
;
Belch, Michael A.
;
Ceresino, Gayle
- In:
Journal of Business Research
13
(
1985
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10005477623
Saved in:
21
Identifying the socially and ecologically concerned segment through life-style research : initial findings
Belch, Michael A.
- In:
The conserver society
,
(pp. 69-81)
.
1979
Persistent link: https://www.econbiz.de/10001887052
Saved in:
22
An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Belch, Michael A.
-
1976
Persistent link: https://www.econbiz.de/10001887043
Saved in:
23
An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Belch, Michael A.
-
1976
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004837779
Saved in:
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