Fries, Jennifer L.; Turri, Anna M.; Bello, Daniel C.; … - In: Journal of Business & Industrial Marketing 25 (2010) 8, pp. 590-595
Purpose – Radio frequency identification (RFiD) programs are being mandated by many entities, such as Wal‐Mart and the Department of Defense, but what factors lead to successful implementation of these programs by their business partners? Design/methodology/approach – This paper is...