Blasco‐Arcas, Lorena; Aznar‐Baranda, José‐Ignacio; … - In: Industrial Management & Data Systems 111 (2011) 9, pp. 1381-1398
Purpose – The purpose of this paper is to analyze the adoption of IP Television (IPTV) as a distribution channel. The authors test the effects of its features, such as personalization and interactivity, on users' perceived control and satisfaction with their purchase experience. The authors...