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Search: "Business-to-business brand management : theory, research and executive case study exercises"
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Business-to-business brand management : theory, research and executive case study exercises
8
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ECONIS (ZBW)
8
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Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Wallpach, Sylvia von
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 389-428)
.
2009
Persistent link: https://www.econbiz.de/10008661017
Saved in:
2
Brand meaning and impact in subcontractor contexts
Blombäck, Anna
- In:
Business-to-business brand management : theory, …
,
(pp. 223-261)
.
2009
Persistent link: https://www.econbiz.de/10008661019
Saved in:
3
Managing business-to-business service brands
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam
- In:
Business-to-business brand management : theory, …
,
(pp. 195-221)
.
2009
Persistent link: https://www.econbiz.de/10008661020
Saved in:
4
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
5
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
6
Pricing theory and practice in managing business-to-business brands
Smith, Gerald E.
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 429-486)
.
2009
Persistent link: https://www.econbiz.de/10008661016
Saved in:
7
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
Saved in:
8
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
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