Chowdhury, Tamgid Ahmed; Akter, Tania - In: Journal of Fashion Marketing and Management: An … 22 (2018) 4, pp. 540-556
Purpose: The purpose of this paper is threefold: first, to identify a list of fashion attributes preferred by young Bangladeshi consumers while buying casual clothes; second, to test the applicability of Kano’s quality theory in the apparel industry; and, finally, to explore the differences...