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~subject:"Marketingmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Marketingmanagement
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Advertising effects
21
Brand management
21
E-commerce
21
Electronic Commerce
21
Markenführung
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
17
Brand image
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Markenimage
17
Relationship marketing
17
Advertising
16
Werbung
14
Social media
12
Brand
10
Internet
10
Markenartikel
10
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Einzelhandel
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Marketing management
9
Retail trade
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Digitalisierung
8
Digitization
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Data protection
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Agarwal, Amit
1
Arunachalam S
1
Becker, Jan-Michael
1
Bijmolt, Tammo H. A.
1
Demirci, Ceren
1
Edeling, Alexander
1
Fossen, Beth
1
Goić, Marcel
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Haenlein, Michael
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Karagür, Zeynep
1
Khodakarami, Farnoosh
1
Klein, Kristina
1
Kumar, Virender
1
Laer, Tom van
1
Ozcan, Kerimcan
1
Paulich, Brianna JeeWon
1
Pauwels, Koen
1
Peters, Kay
1
Petersen, J. Andrew
1
Ramaswamy, Venkatram
1
Ruyter, Ko de
1
Shankar, Venkatesh
1
Spyropoulou, Stavroula
1
Srinivasan, Shuba
1
Sunder, Sarang
1
Varadarajan, Rajan
1
Verhoef, Peter C.
1
Welden, Roman B.
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Yildirim, Gokhan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
44
SpringerLink / Bücher
34
International journal of internet marketing and advertising : IJIMA
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Journal of marketing communications
17
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing
12
International journal of technology marketing : IJTMkt
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Springer eBook Collection / Business and Economics
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
The marketing review
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
Digitale Kommunikation
5
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ECONIS (ZBW)
9
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
5
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
7
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
8
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
9
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
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