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~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Marketingmanagement
Vertriebsweg
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Advertising effects
21
Brand management
21
E-commerce
21
Electronic Commerce
21
Markenführung
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
17
Brand image
17
Markenimage
17
Relationship marketing
17
Advertising
16
Werbung
14
Social media
12
Brand
10
Internet
10
Markenartikel
10
Distribution channel
9
Einzelhandel
9
Marketing management
9
Retail trade
9
Digitalisierung
8
Digitization
8
Computerspiel
7
Data protection
7
Datenschutz
7
Preismanagement
7
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7
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7
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Verhoef, Peter C.
4
Shankar, Venkatesh
2
Agarwal, Amit
1
Anderl, Eva
1
Arunachalam S
1
Becker, Ingo Frank
1
Becker, Jan-Michael
1
Bijmolt, Tammo H. A.
1
Demirci, Ceren
1
Edeling, Alexander
1
Emrich, Oliver
1
Fossen, Beth
1
Goić, Marcel
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Haenlein, Michael
1
Homburg, Christian
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Karagür, Zeynep
1
Khodakarami, Farnoosh
1
Klein, Kristina
1
Konuş, Umut
1
Kumar, Virender
1
Kushwaha, Tarun
1
Laer, Tom van
1
Lauer, Karin
1
Lesscher, Lisan
1
Lobschat, Lara
1
Maier, Erik
1
Neslin, Scott A.
1
Osinga, Ernst C.
1
Ozcan, Kerimcan
1
Paulich, Brianna JeeWon
1
Pauwels, Koen
1
Peters, Kay
1
Petersen, J. Andrew
1
Ramaswamy, Venkatram
1
Ruyter, Ko de
1
Schumann, Jan Hendrik
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
69
Journal of retailing and consumer services
69
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of retailing
32
International journal of internet marketing and advertising : IJIMA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
European journal of operational research : EJOR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Transportation research / E : an international journal
20
Springer eBook Collection
19
Business horizons
18
Journal of marketing communications
18
The journal of business & industrial marketing
18
Journal of marketing
17
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of production economics
16
International journal of retail & distribution management
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Marketing intelligence & planning
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Information systems research : ISR
14
Journal of marketing channels : ... distribution systems, strategy, and management
14
Journal of strategic marketing
14
International journal of technology marketing : IJTMkt
13
Journal of marketing management : MM
13
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The international review of retail, distribution and consumer research
12
ERIM report series research in management
11
International journal of retail and distribution management
11
Springer eBook Collection / Business and Economics
10
International journal of production research
9
Journal of advertising research
9
Journal of marketing research : JMR
9
The service industries journal
9
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ECONIS (ZBW)
17
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
9
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
10
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
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