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~subject:"Produktentwicklung"
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Produktentwicklung
Consumer behaviour
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Dean, Tereza
3
Griffith, David A.
3
Calantone, Roger J.
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Dean, David
1
Manna, Valerie
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Rennie, Hamish G.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Journal of marketing education : JME
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 174-187
Persistent link: https://www.econbiz.de/10014282235
Saved in:
2
A design thinking approach to teaching sustainability
Manna, Valerie
;
Rombach, Meike
;
Dean, David
;
Rennie, …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
Saved in:
3
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Saved in:
4
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
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