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~subject:"Online-Marketing"
~isPartOf:"Journal of retailing and consumer services"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Subject
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Online-Marketing
Consumer behaviour
579
Konsumentenverhalten
579
Online retailing
384
Online-Handel
384
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Einzelhandel
179
Retail trade
179
Beziehungsmarketing
177
Relationship marketing
177
Customer satisfaction
123
Kundenzufriedenheit
123
Brand management
78
Markenführung
78
Viral marketing
77
Virales Marketing
77
Dienstleistungsqualität
74
Service quality
74
Distribution channel
68
Vertriebsweg
68
Confidence
64
Vertrauen
64
Brand image
63
Markenimage
63
Social media
54
Website
53
Innovation adoption
41
Innovationsakzeptanz
41
Emotion
37
Internet
37
Brand
35
Customer integration
33
Fashion
33
Kundenintegration
33
Mobile communications
33
Mobilkommunikation
33
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English
182
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Ladhari, Riadh
3
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
Park, Minjung
2
Perrigot, Rozenn
2
Rese, Alexandra
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Shi, Yangyan
2
Sokolova, Karina
2
Toufaily, Elissar
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
182
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182
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
3
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
4
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
5
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
6
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
7
The
internet
dilemma : an exploratory study of luxury firms’ usage of
internet
-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
Saved in:
8
Determinants of purchase luxury counterfeit products in social commerce : the mediating role of compulsive
internet
use
Islam, Tahir
;
Pitafi, Abdul Hameed
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648864
Saved in:
9
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
10
Channels for search and purchase : does mobile
Internet
matter?
Singh, Sonika
;
Swait, Joffre
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011747740
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