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~subject:"Online-Marketing"
~subject:"Innovation adoption"
~isPartOf:"Psychology & marketing"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Innovation adoption
Consumer behaviour
166
Konsumentenverhalten
166
Social Web
140
Social web
140
Internet marketing
113
Online retailing
63
Online-Handel
63
E-commerce
48
Electronic Commerce
48
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46
Virales Marketing
46
Beziehungsmarketing
40
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40
social media
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30
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19
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18
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18
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16
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16
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Gonc̦alves, Helena Martins
3
Acikgoz, Fulya
2
Anlamlier, Eda
2
Choi, Yung Kyun
2
Christou, Evangelos
2
Dwivedi, Yogesh Kumar
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Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Miles, Morgan P.
2
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2
Park, Min Sook
2
Rauschnabel, Philipp A.
2
Rey-Martí, Andrea
2
Roig-Tierno, Norat
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
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1
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1
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1
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1
Alguezaui, Salma
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Amirkhanpour, Monaliz
1
Ananda S
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Anderson, Phil
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Andreopoulou, Zacharoula
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Antoniadis, Ioannis
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Appan, Radha
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Ashley, Christy
1
Auschaitrakul, Sumitra
1
Añó Sanz, Vicente
1
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Psychology & marketing
International journal of technology marketing : IJTMkt
Journal of business research : JBR
335
Journal of retailing and consumer services
218
International journal of internet marketing and advertising : IJIMA
206
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
126
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
105
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Journal of internet commerce
101
International journal of hospitality management
94
Technological forecasting & social change : an international journal
94
International journal of electronic marketing and retailing : IJEMR
90
Springer eBook Collection
88
Information systems research : ISR
87
International journal of business information systems : IJBIS
87
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
84
Electronic commerce research
80
Journal of promotion management : innovations in planning and applied research
78
Industrial marketing management : the international journal for industrial and high-tech firms
74
Cogent business & management
73
International journal of advertising : the quarterly review of marketing communications
65
International journal of e-business research : an official publication of the Information Resources Management Association
65
Journal of management information systems : JMIS
60
Business horizons
58
Journal of electronic commerce research : JECR
58
Journal of promotion management : JPM
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
The journal of product & brand management
55
Journal of travel and tourism marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of marketing management : MM
50
Marketing intelligence & planning
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
International journal of contemporary hospitality management
47
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ECONIS (ZBW)
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Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
2
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
3
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
4
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
5
Internet
of things technologies in developing countries - a holistic view of consumer adoption behaviour
Yasmin, Imrana
;
Akhter, Mily
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 316-345
Persistent link: https://www.econbiz.de/10014310331
Saved in:
6
Internet
coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
7
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
8
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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