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~subject:"Online-Marketing"
~subject:"Online retailing"
~person:"Kumar, Vikas"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Online retailing
Internet marketing
12
Social Web
12
Social web
12
Online-Handel
11
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
9
E-commerce
9
Electronic Commerce
9
Relationship marketing
9
India
7
Indien
7
Digitalisierung
6
Digitization
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Brand image
4
Einzelhandel
4
Information technology
4
Informationstechnik
4
Markenimage
4
Mobile communications
4
Mobilkommunikation
4
Online brand communities
4
Retail trade
4
Website
4
Big Data
3
Big data
3
Dienstleistungsqualität
3
Industrie 4.0
3
Industry 4.0
3
Innovation
3
International competition
3
Internationaler Wettbewerb
3
Internet der Dinge
3
Internet of things
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English
19
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Kumar, Vikas
Heinemann, Gerrit
57
Kreutzer, Ralf T.
45
Skiera, Bernd
38
Ghose, Anindya
34
Dwivedi, Yogesh Kumar
33
Tucker, Catherine
32
Goldfarb, Avi
31
Bauer, Hans H.
28
Law, Chun Hung Roberts
28
Fritz, Wolfgang
27
Hackl, Franz
27
Cavallo, Alberto
25
Einav, Liran
24
Jerath, Kinshuk
24
Tan, Yong
24
Usman, Osly
24
Wilbur, Kenneth C.
24
Jin, Ginger Zhe
23
Chen, Jianqing
22
Dennis, Charles
22
Levin, Jonathan
22
Pavlou, Paul A.
22
Whinston, Andrew B.
22
Winter-Ebmer, Rudolf
22
Edelman, Benjamin
21
Kollmann, Tobias
21
Martínez-López, Francisco J.
21
Schwarz, Torsten
21
Sundaresan, Neel
21
Thaichon, Park
21
Viswanathan, Siva
21
Wirtz, Bernd W.
21
Gallino, Santiago
19
Hajli, Nick
19
Hong, Yili
19
Kalia, Prateek
19
Karjaluoto, Heikki
19
Kumar, Subodha
19
Olbrich, Rainer
19
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Published in...
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International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
Journal of retailing and consumer services
2
International journal of Indian culture and business management : IJICBM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of services and operations management : IJSOM
1
International journal of technology, policy and management : IJTPM
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of internet commerce
1
Marketing intelligence & planning
1
Organization, business and management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
19
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
3
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
4
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
5
Decision analytics for competitive advantage : cases on using social media analytics
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 372-386
Persistent link: https://www.econbiz.de/10014426741
Saved in:
6
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
7
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
10
E-commerce research models : a systematic review and identification of the determinants to success
Ogunmola, Gabriel
;
Kumar, Vikas
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 87-106
Persistent link: https://www.econbiz.de/10014307420
Saved in:
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