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Search: "Doe, Pete"
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Advertising planning
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Doe, Pete
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
2
Journal of advertising research
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OLC EcoSci
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ECONIS (ZBW)
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The marketer's dilemma : focusing on a target or a demographic? ; the utility of data-integration techniques
Hess, Mike
;
Doe, Pete
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 231-236
Persistent link: https://www.econbiz.de/10009778458
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2
The Marketer's Dilemma: Focusing on a Target or a Demographic? The Utility of Data-Integration Techniques
Hess, Mike
;
Doe, Pete
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 231-230
Persistent link: https://www.econbiz.de/10010145086
Saved in:
3
Three-screen viewing aids traditional TV - Analysis of how different demographic groups use TV, web and mobile can build a useful model.
Dodd, Matthew
;
Doe, Pete
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 18-20
Persistent link: https://www.econbiz.de/10008177798
Saved in:
4
AUDIENCE MEASUREMENT - Understanding zero ratings - Zero or hero? Does a zero rating really mean there's no one out there, and how can you tell? Basic maths provides a guide.
Doe, Pete
- In:
ADMAP : for decisionmakers in advertising, marketing, …
38
(
2003
)
11
,
pp. 42-45
Persistent link: https://www.econbiz.de/10006759226
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