Lacoste-Badie, Sophie; Gallopel-Morvan, Karine; … - In: Journal of Consumer Marketing 36 (2019) 4, pp. 461-471
Purpose: This study aims to investigate the role of two structural factors – threat level depicted on fear messages and warning size – as well as two contextual factors – repeated exposure and type of packs – on pictorial and threatening tobacco warnings’ effectiveness....