Veloutsou, Cleopatra; Gilbert, G. Ronald; Moutinho, Luiz A. - In: European Journal of Marketing 39 (2005) 5/6, pp. 606-628
Purpose – This study examines the equivalence of the use of a customer satisfaction survey in four culturally divergent contexts. Design/methodology/approach – It is based on 6,776 responses collected from fast food customers in Greece, Jamaica, the UK and the USA. Findings – The results...