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Search: "Hooft, Andreu van"
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Hooft, Andreu van
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Meurs, Frank van
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Mulken, Margot van
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Braaf, Qudsiyah
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Gerritsen, Marinel
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Hooft Comajuncosas, Andreu van
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Challenges in an age of dis-engagement
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Designing and communicating experience
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Journal of advertising : official publication of the American Academy of Advertising
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
Saved in:
2
In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van
;
Meurs, Frank van
;
Spierts, Danique
- In:
Challenges in an age of dis-engagement
,
(pp. 139-153)
.
2017
Persistent link: https://www.econbiz.de/10011688970
Saved in:
3
Finding the tipping point : visual metaphor and conceptual complexity in advertising
Mulken, Margot van
;
Hooft, Andreu van
;
Nederstigt, Ulrike
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 333-343
Persistent link: https://www.econbiz.de/10010470002
Saved in:
4
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
5
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
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