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Search: "Huang, Guanxiong"
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Advertising
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Huang, Guanxiong
5
Li, Hairong
1
Liang, Hai
1
Xu, Jie
1
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Advertising in new formats and media : current research and implications for marketers
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
4
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1
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
2
Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects
Huang, Guanxiong
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 396-433
Persistent link: https://www.econbiz.de/10012179134
Saved in:
3
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
4
The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising
Xu, Jie
;
Huang, Guanxiong
- In:
International Journal of Nonprofit and Voluntary Sector …
25
(
2020
)
4
Persistent link: https://www.econbiz.de/10012273930
Saved in:
5
Understanding media synergy
Huang, Guanxiong
;
Li, Hairong
- In:
Advertising in new formats and media : current research …
,
(pp. 97-113)
.
2016
Persistent link: https://www.econbiz.de/10011473404
Saved in:
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