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Brand image
Consumer behaviour
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Konsumentenverhalten
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USA
11
United States
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Einzelhandel
9
Retail trade
9
Markenimage
8
India
7
Indien
7
Bekleidung
5
Brand management
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Clothing
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Markenführung
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Beziehungsmarketing
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Brand
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Emotion
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Markenartikel
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Online retailing
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Structural equation model
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Strukturgleichungsmodell
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Textile distribution
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Textilhandel
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Artificial intelligence
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Cluster analysis
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Clusteranalyse
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Customer satisfaction
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Dienstleistungsqualität
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Internet marketing
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Kundenzufriedenheit
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Künstliche Intelligenz
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Market segmentation
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Marktsegmentierung
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Online-Marketing
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English
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Kim, Youn-kyung
5
Kumar, Archana
4
Kim, Youn-Kyung
3
Bhardwaj, Vertica
2
Park, Hyejune
2
Pelton, Lou
2
Beckman, Eric
1
Forney, Judith
1
Jones, Robert
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Knight, Dee
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Lee, Hyun-joo
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Lee, Min-Young
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Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
International journal of retail & distribution management
1
Journal of global marketing
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Journal of international consumer marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
2
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
3
Single-brand retailers : building brand loyalty in the off-line environment
Jones, Robert
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 333-340
Persistent link: https://www.econbiz.de/10009232574
Saved in:
4
The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica
;
Park, Hyejune
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
Saved in:
5
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
6
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
7
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 510-526
Persistent link: https://www.econbiz.de/10009521978
Saved in:
8
Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young
;
Kim, Youn-Kyung
;
Pelton, Lou
;
Knight, Dee
; …
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 294-307
Persistent link: https://www.econbiz.de/10003761541
Saved in:
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