Liu, Fei; Xiao, Bo; Lim, Eric T.K.; Tan, Chee-Wee - In: Industrial Management & Data Systems 117 (2017) 3, pp. 620-642
Purpose By delineating electronic word-of-mouth (e-WOM) into numerical rating and opinionated review, the purpose of this paper is to advance a research model that articulates how the provision of e-WOM can aid in alleviating consumers’ distrust of online service providers, a key determinant...