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~person:"Liu, Martin J."
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Consumer behaviour
5
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5
China
3
Internet marketing
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3
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3
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2
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12
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Liu, Martin J.
Luo, Jun
15
Yuan, Ruizhi
9
Luo, M.
5
Wang, Zi
3
Ang, C.L.
2
Balaji, M. S.
2
Gay, R.K.L.
2
Luo, M.-B.
2
Tóth, Zsófia
2
Yannopoulou, Natalia
2
Yen, Dorothy A.
2
Ang, C. L.
1
Bang, Nguyen
1
Bhatti, Muhammad Ishaq
1
Chen, Q.-H.
1
Chen, Tao
1
Dey, Bidit Lal
1
Gay, R. K. L.
1
Grigalunas, T A
1
Grigalunas, Ta
1
He, Tong
1
Huang, Yu-an
1
Huang, Yun
1
Itani, Omar S.
1
Jha, Subhash
1
Jin, Boyi
1
Jurkat, M. Peter
1
Khanyapuss Punjaisri
1
Khoo, L.P.
1
Liu, Paul C. Y.
1
Luo, Hang
1
Luo, M
1
Luo, Mengwen
1
Luo, Miao
1
Luo, Xin
1
Mrad, Mona
1
Phang, Chee Wei
1
Qin, Hu
1
Sivarajah, Uthayasankar
1
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Technological forecasting & social change : an international journal
2
International journal of services, economics and management
1
International marketing review
1
Responsible Innovation Management
1
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ECONIS (ZBW)
12
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
5
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
6
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
7
Toward social enterprise sustainability : the role of digital hybridity
He, Tong
;
Liu, Martin J.
;
Phang, Chee Wei
;
Luo, Jun
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334958
Saved in:
8
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
9
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
10
China branding : cases from Zhejiang
Liu, Martin J.
(
ed.
);
Luo, Jun
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012035838
Saved in:
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